Your own platform is king
InternetPhotographer Eric Kim had this bit of advice for photographers, though I think it applies to anyone with a creative project:
Simple way to thrive as a photographer: Own all your platforms.
For example, own your own self-hosted blog. Bluehost.com or 1and1.com and install wordpress.org
Instead of social media, make your own platform.
This isn’t tenable for everyone, but well worth it if you can.