You want Chanel? You buy me Gucci!


I was migrating more of my old nvALT database over to Orgmode, and found this line in a text file about renewing Let’s Encrypt wildcard certs:

You want a chanel bag you get me gucci gucci gucci

Is that how you spell those?

I distinctly remember that afternoon in 2018, sitting at a cafe near our old office in Ultimo. This young group of friends sat down at the table opposite us and spend their time outdoing each other’s conspicuous consumption. It was a female version of peacock preening, with a distinct Jakarta accent.

My stance has softened on this over the years. I think it’s shallow, but do what makes you happy, you don’t need my validation or approval. Right?

But that’s still the one small thing: does it make them happy? I grew up at a rich international school overseas and I’m fairly sure half the crap people bought to impress people didn’t make them happy at all. Or at best it was fleeting.

I also remember sitting at a coffee shop in Singapore one weekend—I’m sure you’ll find that hard to believe—and someone I vaguely recognised from my high school and apartment building was literally across from me with an expensive bag and a sad look on her face. She caught my eye and came to my table, and I ended up helping her carry stuff home in my $30 Mizuno backpack while she ranted about how shit LV was. Is there a moral to the story? Was there more to it? No! I just couldn’t help see the similarities.

(It shows how far removed I am from that world again now, given lv means something entirely different).

I love that George Carlin line about buying things you don’t want, to impress people you don’t like, with money you don’t have.

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Ruben Schade is a technical writer and infrastructure architect in Sydney, Australia who refers to himself in the third person. Hi!

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