Xamarin the loss–leader

Software

Microsoft is releasing Xamarin for free with Visual Studio, resulting in much joy on the part of Windows developers. Peter Bright summarised the feeling in Ars Technica:

This decision is arguably one of the main things that developers were hoping might come of a Xamarin acquisition. The tooling and its capabilities are well liked, but its pricing put it out of reach of some developers. That should change today.

Slashdot commentators were equally excited:

As much as I hate Microsoft, this is absolutely fantastic news.

I really wanted to learn Xamarin, but their pricing started at ouchy, and then went batshit ludicrous. (Their ‘free’ offering was such a joke that I pretend it doesn’t even exist).

Well played, Microsoft. Well played.

Meanwhile, our company got this licencing news:

Effective January 1, 2016, Microsoft will increase the price it charges for the following SPLA product. There might be slight differences (+/-) on the published price list, depending on any regional price list variances/currencies.

Visual Studio Professional Edition SAL - per user SAL

  • 68%

It’s not just supermarkets hiking up cereal prices to subsidise milk.

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