A recurring theme on Rubenerd is the number of sites that abuse their email lists with opt-out newsletters, and the difficulties of unsubscribing.
Pinterest sent me this email:
Reassuringly, the email footer contained the following link:
Unsubscribe from this email
Clicking it returned the following page:
Emails like this one, relating to legal, privacy, or security stuff, cannot be unsubscribed.
This leads us to two questions: I had a Pinterest? And why include the unsubscribe link at all?
Time to get out the newsletter unsubscribe scorecard.
[ ] Newsletter was opt-in in the first place (50%) [x] Unsubscribe link exists in newsletter (10%) [ ] No need to confirm unsubscribe (10%) [ ] No need to login to unsubscribe (10%) [ ] No need to find “email preferences” (10%) [ ] Reasonable time to unsubscribe, (< 48 hours) (10%)
Most of these didn’t apply because there’s no provision to unsubscribe, but I was generous and at least gave them the second one.