Every website and their dog are now using Outbrain, Taboola and such to link to other articles. Their slick marketing material have you believe they're providing valuable resources (34 celebs you won't believe!), but we all know they don't.
Unfortunately, in the discusson about why we dislike these servies, the reason for their existance was lost. Namely, that online publishers are struggling to get income. Until this is resolved, we can only expect (regrettably) self-defeating junk like this to get worse.