Comment I just overheard someone make in class:
Don’t trust Microsoft with their Azure or anything else for backing up your cloud data. They’ll Sidekick it!
Sidekicking actually makes for a really a good verb! Perhaps it could be extended to refer to any cloud data loss that hasn't been adequately backed up, or data lost on services people have developed an ill advised over-dependency on. Or false advertising and breach of contract regarding data integrity and security.