How to further destroy a brand, show how utterly and bafflingly out of touch you are, and create a subject that generates video parodies in less than 12 hours, within weeks of grounding your entire fleet over a pay dispute after your CEO rewards himself with millions. It's genius.

To enter tell us ‘What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury.TCs http://t.co/WDTO0FKG

Better get Cale Sandle Lands on this one, or whatever that git's name is. Personally, I wouldn't mind some new pajamas, though I don't know how they'd compare to the Singapore Airlines ones. Those are some fluffy garments, let me tell you.

UPDATE: SMH is referring to the incident as a hijacked hashtag. Class.