How to further destroy a brand, show how utterly and bafflingly out of touch you are, and create a subject that generates video parodies in less than 12 hours, within weeks of grounding your entire fleet over a pay dispute after your CEO rewards himself with millions. It's genius.

To enter tell us ‘What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury.TCs http://t.co/WDTO0FKG

Better get Cale Sandle Lands on this one, or whatever that git's name is. Personally, I wouldn't mind some new pajamas, though I don't know how they'd compare to the Singapore Airlines ones. Those are some fluffy garments, let me tell you.

UPDATE: SMH is referring to the incident as a hijacked hashtag. Class.

Author bio and support


Ruben Schade is a technical writer and infrastructure architect in Sydney, Australia who refers to himself in the third person. Hi!

The site is powered by Hugo, FreeBSD, and OpenZFS on OrionVM, everyone’s favourite bespoke cloud infrastructure provider.

If you found this post helpful or entertaining, you can shout me a coffee or send a comment. Thanks ☺️.