Here’s another example of regressive modern web design. After dismissing the lightbox newsletter signup popup, we’re inundated with a faux chat box and persistent sidebar popup.
We can put pressure on sites doing this by not visiting them, or closing the tab and not reading. But my concern is this is near universal now. Only an industry-wide backlash will change this.
The good news is all of these elements use fixed positioning, so its easy enough to target them with a toolbar bookmarklet like Kill Sticky Headers. If you fixed position anything in your CSS, I’d wager you it’d be greatly improved if you didn’t.