It is the notion that the phones will be in short supply that attracts my attention, though. This is because the whole idea screams “marketing ploy!”
“Apple is facing significant production constraints due to a move toward in-cell display technology [from LG and Japan Display],” Ben Reitzes, an analyst at Barclays, wrote in a research note yesterday. “Apple is struggling to keep up with demand.”
The popular myth that Apple intentionally causes supply bottlenecks is conjecture at best, and belies a lack of understanding about manufacturing. My two cents, which I'd put towards buying an iPhone 5 if I weren't looking to head back to BlackBerry.