Rubenerd

If you write your dates correctly, it’s 7-11 today!:

2016-07-11

This also works if you write your dates incorrectly:

07-11-2016

But not if you write your dates somewhat correctly:

11-07-2016

7-11 has been in murky ethical water in Australia of late. I make no comment on this, other than to mention the date corresponds to the name which made me smile on this hectic Monday morning, and reminded me of many happy afternoons spent buying unhealthy snacks after school in Jelita. Maybe shop somewhere else in Australia though.