I’ve seen a rise in emails that follow this formula:

Dear Ruben,

As a valued customer of [service], we are very interested in understanding your impressions of [service].

As such, we would really appreciate it if you could assist us with a short survey. The survey will only take a moment of your time to complete and your feedback will help us improve our services to members.

How likely would you be to recommend Bupa to friends and colleagues? (please click below to start the survey)

0 1 2 3 4 5 6 7 8 9 10

Note that they say “start the survey”; merely stating your chances to recommend Choosing the number from one to ten is a gateway.

This must have been born out of marketing research that suggests higher conversion rates if you spam your customers with.

I emphathise getting feedback can be hard, and that people generally only want to comment when something goes wrong. But when I get a message or two like this a week from every provider and website under the sun, it gets mighty tedious.

Marketers, on a scale of 1 to 10, how much of a better idea can you come up with?