Guarenteed market share

Galen Gruman wrote this interesting tidbit at the end of a CIO review for Microsoft Teams:

Microsoft is the underdog here, and relying on its installed base is a dangerous strategy—as Microsoft should know from its Yammer, Windows 8, and Windows Phone debacles. Microsoft’s imprimatur no longer guarantees a product’s adoption. It needs to actually be good. Yes, there are IT shops that will give Microsoft years to get things right—they prefer it to relying on a small company like Slack or Atlassian—but that’s the same miscalculation Microsoft made with Windows Phone and Windows 8.

It’s amazing how this has changed from the 1990s and 2000s.

I also had to look up what imprimatur means:

An official license to publish or print something, especially when censorship applies. [..] (by extension) Any mark of official approval.

It’s also a noun in Czech, French and Latin, for those who wanted to know. Imprimatur, not Microsoft Teams.


This is one of about 5000 posts on Rubénerd. View the home page for the latest, or related posts also tagged with:

If you liked this post, feel free to buy me a coffee, leave me a comment on Twitter, or email me at Thanks :).