Won’t somebody think of the gift card issuers


Al Lewis of Market Watch discussing the alleged stupidity of holiday presents:

But there are some economic inefficiencies to gift cards too. Among them: About 10% of gift-card value is never claimed, Waldfogel wrote, and retailers can’t book the unclaimed cards as revenues for years.

Yeah, people buying slivers of plastic for $50 and not redeeming them must be a real financial burden.

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