Rubenerd

Skip to content
By Ruben Schade in s/Singapore/Sydney/. 🌻

Home About Archives Podcast RSS Omake

Email unsubscribe fail: Trustwave

Friday 26 February 2021 Internet

We haven’t done an email unsubscribe adventure for a while! It’s been a bit of a feature here since I first got that wall of text from CafePress in 2006, and I even used to have a blog annexe dedicated to it. There are still so many bad practices around extrication of emails from marketing lists, many of which you may or may not have opted into in the first place.

Here was the footer from a Trustwave marketing email:

Change Your Preferences or Unsubscribe

This is how it should be done. There’s a clear, unambiguous unsubscribe link that takes you directly to a page to process your request. It doesn’t require you to log in, or use a euphemism for Unsubscribe to evade email filters.

But then it falls apart. The resulting page says this:

Ware sorry to see you go. Are you sure you want to unsubscribe from all Trustwave marketing emails? You will no longer receive notifications about security topics and services specifically selected for you. Go back and update your email preferences to select the types of communications you get from us.

If you decide to unsubscribe, we’d appreciate your feedback.

Email confirmation:
Email Address: [textbox]

The only acceptable outcome from clicking an unsubscribe link is to be unsubscribed. These are all redundant:

  • Needing confirmation to unsubscribe
  • Needing to type your email address
  • Being told it will take two days to process

Therefore, this is a fail.


Author bio and support

Me!

Ruben Schade is a technical writer and IaaS engineer in Sydney, Australia who refers to himself in the third person in bios. Wait, not BIOS… my brain should be EFI by now.

The site is powered by Hugo, FreeBSD, and OpenZFS on OrionVM, everyone’s favourite cloud infrastructure provider.

If you found this post helpful or entertaining, you can shout me a coffee or buy some silly merch. Thanks!


Newer post ← The Internet interprets censorship as damage?
Older post → Follow me on Mastodon