Alongside misleading email subjects, newsletter popups are another pervasive, perverse dark pattern. You browse a site, only to have a div take over the screen and demand your email address. Closed Tab; Didn’t Read documents the most egregious examples, and I’ve complained about them a lot here.
Sadly, not only are they more prevalent than ever, they’re evolving passive aggressive language. Simple opt-out links are now routinely tinged with language like no thanks, I don’t want to save money.
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No thanks, I don’t care what my cat eats
The modern web needs a reboot.