Coles Stuck In The 1950’s?


If you watch any form of commercially syndicated television, you no doubt would have seen many (many, many, many) times their latest advertisment talking about how Coles Supermarkets "give discounts on the products that really matter"; in this case baby products such as nappies etc.

The problem is, all the kids are being cared for by their mums, the mums are doing the grocery shopping and the checkout chicks have all the jobs at the… checkouts.

No dads anywhere. Because dads are blubbering ingrates who know nothing about raising children, or grocery shopping.

Hey, while you're at it Coles, get the dad in the next scene to come home from work and demand a home cooked dinner from the wife after she's finished ironing all his shirts for the next week.

Author bio and support


Ruben Schade is a technical writer and infrastructure architect in Sydney, Australia who refers to himself in the third person. Hi!

The site is powered by Hugo, FreeBSD, and OpenZFS on OrionVM, everyone’s favourite bespoke cloud infrastructure provider.

If you found this post helpful or entertaining, you can shout me a coffee or send a comment. Thanks ☺️.