But Steve Jobs wouldn’t have done it!


Steve Jobs wouldn’t have released an iPhone 8 and a X! He wouldn’t have approved of the notch, or the Pencil, or the charging port on the new mouse, or a gold Apple Watch!

He also wouldn’t have approved of the hockey puck mouse, or the G4 cube, or GUI pinstripes, or an impersonal doughnut-shaped office complex, or back-mounted ports on the iMac. Except, he did.

Steve Jobs wouldn’t have done it is the new this wasn’t designed well. It’s an inflated expectation he couldn’t even fulfil now.

There are legitimate criticisms, but how Steve would have hypothetically responded to a device is irrelevant. Whether you like it or not, Apple is a different company now. As it should and must be.

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Ruben Schade is a technical writer and infrastructure architect in Sydney, Australia who refers to himself in the third person. Hi!

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