Daylight Atheism: Nighttime is for dreaming. Daytime is for action

Upon reading an article Atuuschaaw had shared on Google Reader and subsequently clicking the heading for it so I could read more, I came across the Daylight Atheism blog.

What I want to know is: why can't I write tag lines as good as that? I must have gone through half a dozen here since I started, and they've all been just terrible. "Software and internet commentary that's occasionally on topic" blows.