This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

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Footer:

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Result:

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[ x ] Subscribe [ ] Unsubscribe from Travel Newsletters
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FAIL.

  • Should not need to enter email address
  • Should not need to confirm
  • Defaulting to “subscribed” is egregious
  • Should not need to check multiple radio buttons