Unsub me already: The WHIR / Pentontech, fail

Annexe

This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

Understanding CMS

Footer:

Periodically, the WHIR will inform you of special products and other offers that we believe you will find helpful in your business or career. To STOP receiving promotional e-mails from theWHIR, please click here.

Result:

To ensure that we recognize you in our database and honor your preferences, please confirm or enter your email address and then select from the options below.

Result, after confirmation:

Your preferences have been saved.

FAIL.

  • Footer didn’t have “unsubscribe” so email filter couldn’t catch
  • Should not need to confirm with another email

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Ruben Schade is a technical writer and infrastructure architect in Sydney, Australia who refers to himself in the third person. Hi!

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