This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

Understanding CMS

Footer:

Periodically, the WHIR will inform you of special products and other offers that we believe you will find helpful in your business or career. To STOP receiving promotional e-mails from theWHIR, please click here.

Result:

To ensure that we recognize you in our database and honor your preferences, please confirm or enter your email address and then select from the options below.

Result, after confirmation:

Your preferences have been saved.

FAIL.

  • Footer didn’t have “unsubscribe” so email filter couldn’t catch
  • Should not need to confirm with another email