This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

TechTarget: Welcome. We think you should read these 5 articles next.

Footer:

To unsubscribe from TechTarget emails, go to [keysmash]

Result:

[ ] Unsubscribe me from all TechTarget e-mails. If you no longer wish to receive e-mails from TechTarget’s network of sites, please select this box.

FAIL.

  • Should not need to check a checkbox
  • Should not need to confirm