This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

Ruben, invite more people to Slack

Footer:

Our Blog • Unsubscribe • Policies

Result:

Notification preferences updated

You will no longer be sent non-essential service emails (such as tips or news about Slack).

FAIL.

  • Unsubscribe means everything, not just “non-essentials”