This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

You’re Invited: Join tech leaders on 1 Aug

Footer:

Contact us Unsubscribe

Result:

Email Address: [FIELD]
[ ] Opt Out of All Communication
[SUBMIT]

FAIL.

  • Opt-out checkbox should not be unchecked by default
  • Should not need to confirm