This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

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Footer:

We hope to have informed you sufficiently and are looking forward to your positive response. If you don’t want to receive the information about MOMi Education in the future, you can unsubscribe here.

Result:

We’re sad to see you go.
[x] Subscribe [ ] Unsubscribe

FAIL.

  • Shouldn’t need to confirm with a checkbox
  • Defaulting to the Subscribe checkbox in the hopes people don’t notice is the ultimate dick move.