This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

Global Millennial 20/20 Summit is Heading to Sydney! Super early bird prices available

Footer:

Want to change how you receive these emails? You can update your preferences or unsubscribe from this list

Result:

Unsubscribe Successful
You will no longer receive email marketing from this list.

PASS!

It also had one of those obnoxious “let us know why you unsubscribed” questions, but that wasn’t mandatory to unsubscribe.