This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

Too many businesses take print security for granted

Footer:

HP respects your privacy. HP uses automatic data collection tools to personalize your experience. If you’d like to discontinue receiving e-mails from HP regarding special offers and information, please click here.

Result:

To unsubscribe, please check the appropriate box(es). To keep your subscription(s) active, simply close this window.

FAIL.

  • Footer didn’t include “unsubscribe”, so email filter couldn’t catch
  • Should not need to check checkboxes
  • Should not need to check multiple checkboxes