This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

New Datapath iolite 600 Compact & Quiet Video Wall Processor

Footer:

This email was sent to [ADDRESS]. If you no longer wish to receive these emails you may unsubscribe at any time.

Result:

Email Unsubscribe
Email Address: [ADDRESS]

Result, after confirmation:

Email Unsubscribe Confirmation. You have successfully unsubscribed from further marketing emails from Marketo.

FAIL.

  • Should not need to confirm with another email