This originally appeared on the Annexe, chronicling my adventures unsubscribing from email newsletters. The only acceptable outcome from clicking unsubscribe in an email footer is immediately being unsubscribed!

Email:

The best new holiday music! Great gift ideas!

Footer:

We communicate by email when it comes to your orders, but if you’d rather not get letters, specials, or other promotional emails (like this one), just click here to UNSUBSCRIBE.

Result:

Opt-out Email Confirmation Enter Email:

Result after confirmation:

[ADDRESS] has been unsubscribed

FAIL.

  • Should not need to confirm with another email

This sucks, I love CD Baby.